Dr. Laralee Harkleroad serves as Director of Research, Sales, and Marketing for Blue Rock Human Capital, bringing nearly two decades of experience in strategic marketing, enrollment management and recruitment, and organizational growth. Known for blending data-informed decision-making with a deep understanding of human behavior, Laralee drives integrated marketing and business development initiatives that align with Blue Rock’s mission to help clients build and support high-performing leadership teams.
Laralee’s background spans executive leadership roles in marketing, attorney recruitment, strategy, and education. She has led brand transformation efforts, scaled learning platforms, and partnered with institutions and organizations to improve recruitment, retention, and revenue outcomes. A skilled communicator and systems thinker, she is passionate about elevating stories that connect people, purpose, and performance.
Before joining Blue Rock Human Capital, Laralee held senior roles in both consulting and higher education, most recently as Vice President of Research & Learning at enrollmentFUEL. Her leadership has been recognized through honors such as the TICUA Advancing Leaders’ Summit and the Tri-Cities Business Journal’s “40 Under Forty.” She also serves as an adjunct professor and guest lecturer for myriad institutions.
Laralee holds a Doctor of Education in Leadership and Learning in Organizations from Vanderbilt University.
